The first bandwidth calculator with a heart.
— CASE STUDY —
Time Warner Cable noticed a problem. The nation’s routers were being overworked due to the increasing number of Internet-connected devices.
They wanted to build a simple bandwidth calculator to help customers choose the right Internet plan. We had a solution that was a bit…friendlier.
Instead of building another boring calculator, we came up with the WiFi-Denti-Fier. It uses completely original characters and an engaging interface to help you decide which Time Warner Cable plan is the right one for you and your family. Just describe yourself, your household and what kinds of devices you use and the WiFi-Denti-Fier creates a personalized plan recommendation.
Everything—from the original characters to the interactive 3D animations—was conceived, designed and developed in-house. The experience even works on tablet and mobile, so you can get a recommendation no matter where you are. The WiFi-Denti-Fier gives a technical task a human touch and helps you get the most out of your devices.
Instead of building another boring bandwidth calculator, we had a solution
that was much more...friendly.
— DESKTOP —
— MOBILE —
— TABLET —
The backstory helped tying our cast of characters back to the Time Warner
Cable's products and services.
— MEET THE WARNERS —
Created, Produced and Developed at f i r s t b o r n
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