"Art of Fusion" Campaign
THE ART OF FUSION FILM
To further Hublot’s intention to establish “The Art of Fusion” as the creative platform for the brand in 2017, Huge was commissioned to create a conceptual film to launch and introduce the concept at Baselworld — the most important event in the luxury watch industry.
The Art of Fusion is how Hublot takes tradition into the future. It is where watchmaking history meets the cutting edge of technology and design. Art and science come together as unique, unexpected materials are expertly crafted and combined in order to create unparalleled timepieces.—It’s at the heart of the brand’s DNA, and it is found in every Hublot watch designed.
A flawless dance between diverse elements that blend together for a unique and surprising outcome—a singular creation where opposites form perfection
Hublot Ferrari 70 years TechFrame—Product Launch
In celebration of the 70 years of Ferrari aniversary, the Art of Fusion campaign also supported the product launch of the limited watch edition Hublot Ferrari 70 years TechFrame—Designed by Ferrari, crafted by Hublot.
For some, it’s not enough to merely enjoy
the world in its raw beauty. Some seek to embody it in new forms.
— FILM RELEASE—
— THE MAKING OF—
— FERRARI TECHFRAME —
Perfection becomes reality to create
a timepiece designed in unison.
FERRARI TECHFRAME - TV SPOT
Shaping a singular timepiece
with the heart of a Hublot, and the
soul of a Ferrari.
Over 4 million of organic views
onYouTube in the first two weeks
DIRECTION OF LIVE ACTION
POST PRODUCTION SUPERVISOR
MUSIC & SOUND DESIGN
One Thousand Birds
CGI & VFX TEAM
LEAD CGI ARTISTS
COMPOSITING & POST
Created, Produced and Brought to Life at HUGE
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