The first application that gives life to your car

How does

it work?

When it comes to cars stories, who doesn't remember the Hollywood productions which caught millions of hearts since the 80's?  Herbie the Bug, Knight Rider, Transformers etc.

Introducing TalkingCar™. A mobile app that uses the data feed of telematics systems, location-based services and artificial intelligence to create cars with personality.

A special transmitter device developed by Volkswagen sends the data from the car's black-box to the mobile phone, which analyzes the driving habits in real-time. TalkingCar™ acts as a friend and helps you to improve your driving performance, reduce CO2 emissions, save fuel and engine maintenance. It makes the experience social and playful by sharing your performance ratings to Facebook where you can see your progress as a driver and compare to friends near you.

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But if your car could talk.
What would it say? 

How would be its personality, behavior and interactions?

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— THE APP —

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Lets just imagine a daily
conversation with your car

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Morning alarm

Hey, good morning buddy! It's almost 10am, you should
hurry, we don't want to arrive late in the office today.

Tips about spots nearby

Dude, this Chinese restaurant have the best Beijing Duck ever, you should try
someday. Your friend Felipe and Fangchi went there 3 times this month.

Traffic reports and GPS

If you turn the right on the next block, you'll get quicker to your
meeting avoiding that awful traffic jam at the 3rd ring road!

How is your driving

Man, you should use less your gear this would
save some gas and make less tired.

Daily tasks (agenda, language classes etc.)

The correct pronounce in Chinese is "NI HAO".
You have a new meeting scheduled today 2pm.

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CREATIVE TEAM

CREATIVE DIRECTORS
Flavio Vidigal
Felipe Ferreira

ECD
Georg Warga

LEAD ART DIRECTOR
Felipe Ferreira

INTERFACE DESIGNER
Hugo Albonette

CLIENT MANAGEMENT

MANAGING DIRECTOR
Alex Csergo

STRATEGY TEAM
Devin Beringer

BUSINESS DIRECTOR
Enko Von Arnim

ACCOUNT MANAGEMENT
Lorraine

PRODUCTION & MANAGEMENT

LEAD PRODUCER
Maureen Sherrard

PROJECT MANAGER
Catherine Liu

DEVELOPMENT & PARTNERS

PROTOTYPING
Marcelo Duende
Volkswagen China

MOTION DEMO
Fangchi Gato

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Imagined and Concepted at BBDO Beijing

EXPLORE MORE CASES

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