Time Warner Cable – The WiFi-Denti-fier

The first bandwidth calculator with a heart.

— CASE STUDY —

How we

did it?

Time Warner Cable noticed a problem. The nation’s routers were being overworked due to the increasing number of Internet-connected devices.

They wanted to build a simple bandwidth calculator to help customers choose the right Internet plan. We had a solution that was a bit…friendlier.

Instead of building another boring calculator, we came up with the WiFi-Denti-Fier. It uses completely original characters and an engaging interface to help you decide which Time Warner Cable plan is the right one for you and your family. Just describe yourself, your household and what kinds of devices you use and the WiFi-Denti-Fier creates a personalized plan recommendation.

Everything—from the original characters to the interactive 3D animations—was conceived, designed and developed in-house. The experience even works on tablet and mobile, so you can get a recommendation no matter where you are. The WiFi-Denti-Fier gives a technical task a human touch and helps you get the most out of your devices.

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Instead of building another boring bandwidth calculator, we had a solution
that was much more...friendly.

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— DESKTOP —

— MOBILE —

— TABLET —

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The backstory helped tying our cast of characters back to the Time Warner
Cable's products and services.

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CHARACTERS DEVELOPMENT

— MEET THE WARNERS —

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CREATIVE TEAM

CREATIVE DIRECTOR
Flavio Vidigal

SENIOR ART DIRECTOR
Jonathan Kim

ART DIRECTOR
Bruno Perotto

DESIGNER
Prabhu Kandavelu

COPYWRITER
Justin Earley

STUDIO & CONTENT

EXECUTIVE PRODUCER
Seth Tabor

SENIOR PRODUCER
Jillian Likens

MOTION GRAPHICS DIRECTOR 
Michal Z. Kuzmich

LEAD CHARACTER ARTIST
Ron White

FILM EDITOR
Amy Adair

DEVELOPMENT

DEV. DIRECTOR
Chuck Masucci

CREATIVE DEVELOPERS
Florian Zumbrunn
Alberto Chang

 

ACCOUNT & MANAGEMENT

CLIENT RELATIONSHIP
Gully Flowers

SENIOR PRODUCER
Jason Glassman

PRODUCER
Leo Seeley

TWC-AWARDSTWC-AWARDS

Created, Produced and Developed at  f i r s t b o r n

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