Mountain Dew  –  VR Skate

Skate with the pros in a live action virtual reality experience
at Dew Tour in Brooklyn

— CASE STUDY —

How we

did it?

As digital AOR, Firstborn is always in search of future-forward ways for consumers to experience and engage with the Mountain Dew brand. With the recent emergence of next-generation VR technology, via the Oculus Rift developer kits, we were inspired to partner with DEW to create a one-of-a-kind experience for fans that are passionate about action sports.

Through a combination of 360° 3D video and binaural audio, the Dew VR Skate Experience allows users to feel like they’re part of the Dew Skate Team, riding at some of the most iconic spots in Las Vegas—the landmark Vegas welcome sign, Caesars Palace and historic Fremont Street.

To pioneer a truly immersive experience, our development process ranged from 3D printing camera rig prototypes, to designing proprietary software for use with the Oculus Rift DK2 unit, to collaborating with world-class sound partner, Antfood, to optimize the audio component.

Dew Tour Brooklyn was the perfect place to offer fans this revolutionary and immersive way to engage with the brand. In only two days, over 800 fans lined up to skate alongside the Dew Skate Team, and countless participants shared a memento of the experience—a split screen video capture—to their social networks.

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— LANDING PAGE —

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— STICKERS —

OPTION ONE                    

                    OPTION TWO

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CREATIVE TEAM

CREATIVE DIRECTOR
Flavio Vidigal

ECD
Dave Snyder

FILM DIRECTOR
Ty Evans

ART DIRECTOR
Bruno Perotto

COPYWRITER
Elizabeth Entenman

STUDIO & DEVELOPMENT

HEAD OF PRODUCTION
Will Russel

VISUAL EFFECTS
Jordan Caroll

FILM EDITOR
Amy Adair

DEV. DIRECTOR
Chuck Masucci

​CREATIVE THECHNOLOGIST
Anthony Tripaldi

ACCOUNT & MANAGEMENT

PROGRAM DIRECTOR
Katie O'Brian

SENIOR PRODUCER
Chris Grey

PRODUCER
Tyler Watamanuk

PRODUCTION PARTNERS

FILMAKING/SHOOT
Brainfram Films

SOUND DESIGN
Antfood

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Created, Produced and Developed at  f i r s t b o r n

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