Hublot – The Art of Fusion

Launching Hublot's
"Art of Fusion" Campaign
at Baselworld.

THE ART OF FUSION FILM

How we

did it?

To further Hublot’s intention to establish “The Art of Fusion” as the creative platform for the brand in 2017, Huge was commissioned to create a conceptual film to launch and introduce the concept at Baselworld — the most important event in the luxury watch industry.

The Art of Fusion is how Hublot takes tradition into the future. It is where watchmaking history meets the cutting edge of technology and design. Art and science come together as unique, unexpected materials are expertly crafted and combined in order to create unparalleled timepieces.—It’s at the heart of the brand’s DNA, and it is found in every Hublot watch designed.

A flawless dance between diverse elements that blend together for a unique and surprising outcome—a singular creation where opposites form perfection



Hublot Ferrari 70 years TechFrame—Product Launch


In celebration of the 70 years of Ferrari aniversary, the Art of Fusion campaign also supported the product launch of the limited watch edition Hublot Ferrari 70 years TechFrame—Designed by Ferrari, crafted by Hublot.

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For some, it’s not enough to merely enjoy
the world in its raw beauty. Some seek to embody it in new forms.

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— STYLEFRAMES—

— FILM RELEASE—

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— THE MAKING OF—

— FERRARI TECHFRAME —

Perfection becomes reality to create
a timepiece designed in unison.

FERRARI TECHFRAME - TV SPOT

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Shaping a singular timepiece
with the heart of a Hublot, and the
soul of a Ferrari. 

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Over 4 million of organic views
onYouTube in the first two weeks
of campaign. 

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CREATIVE TEAM

CREATIVE DIRECTORS
Flavio Vidigal
Brian Brady

SCREENWRITING
Flavio Vidigal

GLOBAL ECD
Jason Mustante

DESIGN DIRECTOR
Junichi Otake

DIRECTOR OF CGI
André Holzmeister

ART DIRECTOR
Joel Watkins

FILM PRODUCTION

DIRECTION
Junichi Otake

CO-DIRECTION
Andre Holzmeister

DIRECTION OF LIVE ACTION 
Perry Blackshear

EXECUTIVE PRODUCER
Chris Detoy

SENIOR PRODUCER
Christopher Michaels 

POST PRODUCTION SUPERVISOR 
Paul McAfee 

MONTAGE
Perry Blackshear

STORYBOARD ARTISTS
Landon Markasky

Ed Traquino

ANIMATIC
Jeremiah Paulin

MUSIC & SOUND DESIGN
One Thousand Birds

CGI & VFX TEAM

LEAD CGI ARTISTS
André Holzmeister
Corey Langelotti

LEAD COMPOSITING 
Jeen Lee

CGI ARTISTS
Joey Camacho 
Mitch Deoudes
Joel Watkins
Marlon Morina

MOTION GFX
Videl Torres
Marlon Morina
Robert Paynter

COMPOSITING & POST
Corey Langelotti
Erik Rasmussen
Joel Watkins
Andre Holzmeister
Marlon Morina
Videl Torres
Joey Camacho

CLIENT ENGAGEMENT

SR. ACCOUNT DIRECTOR
Sebastian Brown

PROGRAM MANAGER
Elizabeth Murray

Created, Produced and Brought to Life at HUGE

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