ANA – Takeoff Mode

The first APP that takes your mind off takeoff.

— CASE STUDY —

How we

did it?

The belief that harmony can be engineered extends into every facet of All Nippon Airway’s business—from their flagship lounges in Tokyo to the award winning in-flight dining. So when restrictions on mobile devices during takeoff and landing were lifted, we saw an opportunity to extend the brand’s “By Design” platform even further.

Research shows that nearly three out of four people feel anxious during air travel, and that puzzle games are one of the top ways they relax. To maximize the in-flight experience for ANA flyers, we created Takeoff Mode—the first app powered by takeoff. The app is able to detect when a plane is taking off and actually responds in real time—blurring the lines between physical and digital environments. Immersive gameplay responds to users’ movements, and the soothing soundscape promotes relaxation.

With ANA’s Takeoff Mode, flying is more enjoyable and takeoff is more relaxing. Mobile devices are now clear for takeoff.

 

ANA-SCREENS-01ANA-SCREENS-01
ANA-SCREENS-02ANA-SCREENS-02
ANA-SCREENS-03ANA-SCREENS-03
ANA-SCREENS-04ANA-SCREENS-04
QUOTE-UPQUOTE-UP

72% of people feel anxious
during air travel.

The top ways they relax: Puzzle Games and Music.

QUOTE-DOWNQUOTE-DOWN

— THE APP —

— LANDING PAGE —

QUOTE-UPQUOTE-UP

Mobile devices are now clear for
takeoff. And it’s all By Design.

QUOTE-DOWNQUOTE-DOWN
ANA-LOGOANA-LOGO

CREATIVE TEAM

ECD
Dave Snyder

CREATIVE DIRECTOR
Flavio Vidigal

ACD
Cameron Templeton

LEAD ART DIRECTOR
Camiel Flohr

ART DIRECTOR (Video)
Bruno Perotto

DESIGNER
Prabhu Kandavelu

COPYWRITER
Elizabeth Entenman

STUDIO & CONTENT

SENIOR PRODUCER
Jillian Likens

MOTION GRAPHICS DIRECTOR 
Michal Z. Kuzmich

MOTION GRAPHICS DESIGNER
Erica Hu

FILM EDITOR
Amy Adair

DEVELOPMENT

DEV. DIRECTOR
Chuck Masucci

IOS & LEAD DEVELOPER
Dofl Yun

ANDROID DEVELOPER
Zeh Fernando

ACCOUNT & MANAGEMENT

VP, CONTENT DEVELOPMENT
Alex Krawitz

EXECUTIVE PRODUCER
Jason Glassman

SR. PROGRAM MANAGER
Amy Bradshaw

PRODUCER
Leo Seeley

ANA-pressANA-press

Created, Produced and Developed at  f i r s t b o r n

EXPLORE MORE CASES

botton-arrowbotton-arrow